IDENTITY SYSTEM
ET-VOILÀ SAS
ANCONA
2022
Et voilà has been providing supplies and services for super yachts for over 15 years. Their services cover a wide range: interior outfitting, deck and engine room equipment, all aspects related to safety, as well as food and beverage solutions, crew uniforms, entertainment-related components, and last but not least, comprehensive support addressing the needs of yacht owners and their crews.
COMMUNICATION PILLARS
Based on the value analysis and the company’s mission, the following communication pillars have been identified. Particular emphasis will be placed on Expertise and Services. Supporting the Catalogues pillar will be the products branded Et Voilà.
The choice of Catalogues as a value asset suggests a trajectory connected to the idea of a concept store.
As the company has undergone significant evolution over time, leading to the creation of its own clothing brand, the concept store pillar allows this differentiating element to be highlighted through a codified communication grammar that remains consistent with the overall integrated communications strategy.
EXPERTISE
The company’s history, its guiding philosophy and the people who make up the team. This pillar also includes content related to methodology, working and design steps, as well as everything that concretely defines the company’s approach.
SERVICES
Completed projects and implemented solutions developed over time. This pillar includes all content that can inspire users, as well as topics related to the activation of a comprehensive service offering.
CATALOGUES
The types of products offered and the brands represented. Beyond content related to individual products, the catalogues also communicate compositions, solutions and alternatives, highlighting the possibility of customising and personalising products according to the client’s needs.
REBRANDING
Thinking in terms of an integrated communication system allows us to evolve the company’s identity and steer it toward the achievement of shared communication objectives. The isotipo, minimal and intuitive, quickly introduces the nautical context.
The typography evolves and adapts to the newly created communication system. Overall, the spacing between letters has been reduced to make room for the new typographic characters and a different text layout. A serif typeface has been chosen for the naming, while a sans-serif typeface is retained for the payoff.
TONE OF VOICE
The language is minimal and elegant, suited to addressing a luxury-oriented world. A human element is expressed through photographic imagery as well as through a three-level typographic choice: a serif typeface that lends elegance to headings; a calligraphic typeface that evokes a signature or a hand-drawn mark, conveying both refinement and craftsmanship, as well as attention to the client’s needs; and finally a lowercase italic typeface, which focuses on the concept of personalisation through its inclination. The company, and therefore, the people within its team, are inclined toward customisation and toward guiding the client through every stage of the design process.
DEDICATED TO
CELEBRATING THE
LUXURY OF LIFE
COLOUR PALETTE
The colour palette is composed of soft, pastel tones drawn from the visual world of yachting and luxury.
SHOOTING TEAM
People are portrayed through elegant portraits, both posed and spontaneous, to emphasise the human element.
The photographs can be paired with other images that reference the nautical and luxury sectors. In this way, not only a professional aspect is conveyed, but also a human one, linked to care in craftsmanship and a genuine passion for the yachting world.
ET VOILÀ CREW SHOOTING
Et Voilà has its own clothing line dedicated to yachting uniforms. Et Voilà Crew provides solutions for all onboard uniforms through a highly customisable service tailored to the client’s needs.
The images are simple and shot in still life, allowing the focus to remain on the product and its details.
ET VOILÀ CREW CATALOGUE
The simplicity of the layout and the elegance of the imagery and typography reflect the overall tone of voice of the company’s identity. Product pages introduce a more technical language, supported by linear graphic elements that separate the various products and arrange information clearly. This structure recalls a table-like layout while also referencing the graphic lines that make up the brand. This technical language is also used in the services section of the website.
SOCIAL STRATEGY
Et Voilà’s social media channels, in particular Instagram and Facebook, were launched to allow the company to communicate its new identity, tell its story and inspire clients, suppliers, and enthusiasts alike.
Social networks act as a sounding board for all communication topics, from case studies to news, as well as content related to the team and the Et Voilà Crew brand, each with its own visual grammar.
COMMUNICATION TOPICS AND CONTENT SERIES
1. Et Voilà:
- Corporate photography
- Team presentation
- Et Voilà Crew
2. INSPIRATION: Suppliers and quotes
3. SERVICES: Case studies
