Gemos,
as you eat

Client

Gemos

Location

Faenza

Year

2023

Gemos is a contract and commercial catering company operating in schools, universities, hospitals, clinics, nursing homes, and businesses, both public and private. With nearly 50 years of experience and a widespread presence throughout Italy, it offers innovative, flexible, and customized solutions. Through its network of commercial venues and catering service, it responds to the needs of every consumer at any time of the day. Well-being, health, safety, and innovation guide every choice, with the goal of improving the present and future of food and nutrition.

osmosis - 1. In physical chemistry, the phenomenon of diffusion between two miscible liquids through a separating membrane - 2. Fig., mutual influence exerted by different people, groups, or elements on one another, especially through a reciprocal interpenetration of ideas, attitudes, experiences, etc.: cultural, moral, social o.

Gemos as an entity

GEMOS is a complex, organic system. An organism where every part contributes fundamentally to overall functioning, and where generated value is transmitted osmotically to the subjects it interacts with. GEMOS as an entity can be represented as an organism that requires nourishment to function and generates widespread value thanks to its ability to operate in a generative way.

The act of eating

GEMOS can be recognized not only for what it is, but also and above all for what it does. We can therefore create an association between food or nutrition and the act of eating, which is the most ancient and essential behavior, much like breathing.

Visual semantics

Relationship

It represents the way elements interact with each other, creating meaningful connections and mutual influences. Relationships generate widespread value through the power of connecting elements in ways that amplify impacts and meanings. By creating bonds and interactions between people, concepts, or objects, relationships amplify effectiveness, foster innovation, and generate a network of value that expands far beyond the individual parts involved.

Care

As an act of cultivating and preserving meaningful connections between diverse individuals and the environment in which one operates. Through attention, commitment, and responsibility, taking care means building a network of relationships, promoting collective well-being, and contributing to the balance and prosperity of both the people and the local community.

Brandmark

The Gemos brandmark stems from the integration of the pictogram and typography. The pictogram synthesizes care, relationship, and the centrality of the individual—the company's core principles. The smooth lines defining the typography convey reliability and attentiveness, essential values that guide Gemos in the contract catering sector.

Identity