MyHydra is a polymorphic identity project
for integrating AI into business processes.
Developing a polymorphic identity means giving technology the ability to adapt its form and role based on the context of use and the client's needs. MyHydra dynamically adapts to any business scenario, offering specialized agents operating within a safe and secure environment. It is a system designed to be as flexible as it is reliable.
Services
Content Strategy
UX UI design
Client
Place
Year
The future is a shape that changes:
a system capable of adopting different identities to protect data and amplify human potential.
Communication cores
Polymorphism
Humanization
Control
Identity project
MyHydra's identity evolves the Next mark:
a humanized chatbot icon, consistent with the brand ecosystem.
The graphic design system of MyHydra developed as a natural evolution of Next's visual identity. The core of the design lies in transforming the prompt icon into a conceptually more humanized form: a chatbot icon that retains the hallmark lines of the original brand, guaranteeing absolute visual consistency and strengthening the connection between the two identities.
The logotype's construction was completed through the development of custom lettering, designed directly on the base module. The result is a solid, professional identity system capable of translating a software instruction into a complete brand experience.
The MyHydra mark comes to life:
an identity capable of moving and transforming to communicate emotions, functions, and processes in real time.
The MyHydra logotype was created to express the system's polymorphic nature: an artificial intelligence capable of adopting different identities based on the business context, while maintaining consistency and a unified vision. Not an isolated agent, but an ecosystem of skills collaborating with one another.
The goal is to communicate security and flexibility. The prefix "My" represents the stable foundation, the control, and the reliability of the central agent. "Hydra" introduces the dynamic dimension: multiplicity, adaptability, and the ability to branch into different roles depending on the needs.
The symbolic reference to the mythological Hydra reinforces this idea: a central structure from which autonomous yet integrated identities branch out. A system that does not replace humans, but works alongside them and amplifies their potential.
Social
Social media communication transforms AI into strategic narrative:a visual journey illustrating the integration between artificial intelligence and real business goals.
Humanizing artificial intelligence means designing experiences where technology doesn't replace people, but empowers them. With Next, we worked to transform AI into a true partner in human work.
Linda Raffaeli
App design
The app design transforms the identity
into a conversational visual experience:
a UI system engineered to bring shape and consistency to the relationship between human and technology.
The UI work translates MyHydra's brand values into a functional mockup. The visual identity of the UI defines how the system looks and behaves during interaction, leveraging the chatbot's base module to build a distinct, secure digital environment.
From the lettering design to the graphic components, the entire interface system is engineered to showcase how artificial intelligence can embody a clear, professional identity that integrates seamlessly into the corporate ecosystem.
Event
Every action is a way to make MyHydra’s identity visible and tangible:
the "What’s Next?" event transforms artificial intelligence into a collective experience of discussion and innovation.
Setup
The spatial design project for "What's Next? – AI Agents and Business" turns the venue, the "La Fornace" Municipal Library in Moie, into an immersive physical extension of the MyHydra brand.
The spatial layout incorporates a system of coordinated environmental graphics, featuring large banners and informational totems strategically positioned to share content and guide participants through the deep-dive experience.
La cura del dettaglio si estende alla realizzazione di materiali tecnici e promozionali personalizzati, tra cui badge, lacci porta badge, shopper e locandine, assicurando che ogni touchpoint rifletta la coerenza visiva e l’autorevolezza del sistema.
Ogni elemento è studiato per immergere le persone in un ecosistema professionale dove l’intelligenza artificiale smette di essere un'astrazione digitale per diventare un'esperienza concreta e visibile.
MyHydra defines the boundary between artificial intelligence and human potential, laying the groundwork today for a safer, more integrated, and conscious tomorrow.
Team
Collaborations
Center Tecnica Stampe allestimento
