Cantiere delle Marche
Ancona
2024
A strong story is essential to find an all encompassing name and suggest likely scenarios for use. A gripping narration moves; differentiates the product on the market; both reinforces CdM’s identity and supports its communications activities. Historical connections and epic adventures, as in the Darwin Class’ case, hammers home its charm, whilst creating a strong connection with Cantiere delle Marche’s values and attitude. Also reflecting the well wishes of the team, CdM founders, and everyone who actively contributes to the company’s success.
“RAW” (Recreational All-Weather Watercraft) immediately captures the essence of an explorative yacht, designed to face any atmospheric condition. It embodies authenticity, far from the comfort zone, and represents the philosophy of a vessel dedicated to true adventure.
Recalls the virtue that on board exploration should be experienced with a playful spirit and an adventurous approach, not following conventional routes. A perfect product specifically intended for restless souls.
Strength and capability are the key words for “All-Weather”, evoking a yacht, extremely robust and resistant to any climatic conditions. A must have, this kind of product conveys the potential of facing every challenge head-on.
A deeply rooted reference. The name "Watercraft" brings back to the origins of navigation and to classic vessels. It evokes a profound connection with the element of water, creating the perfect foundation for an explorative journey.
With the name “RAW” (Recreational All-Weather Watercraft), the explorer enters the scene with an authentic yacht, adventurous and without compromise. The external lines and furniture convey strong design, yet harmonious and elegant all in the same breath.
The visual of “RAW” is outlined with images of impact, set in extreme natural scenarios, which exceptionally enhance its explorative and solid shape.
Intimate snapshots of the warm interiors capture the right balance between the authenticity of the “all-weather” concept and an implied yet underestimated comfort from such a yacht.
The word “RAW” is represented in solid bold, with squared and sharp angles that convey decision and assurance.
Some parts of the letters feature irregularities, such as protrusions or attenuation, to recall the idea of exploration and courses off the beaten path.
RAW landing page offers an exclusive preview of the project, guiding the visitors through its philosophy and spec's.
The essence of RAW is well spread by strong and effective images, technical details and an engaging narrative, positioning it as the future for yachting. Ideal for those who are seeking real adventures.
RAW has been developed to exceed the highest standards in terms of performance, reliability and luxury. Every detail, from the wise spacial awareness, to its fine technological make-up, reflect the vision of a versatile product, full of character.
The configuration of the three color varients (neutral, green and orange), set by Cantiere delle Marche, is intended to reflect RAW's unique spirit. Starting from this point, its visual identity encapsulates the values of the product in all its forms.
Lenght
metri
Maximum speed
nodi
Diesel capacity
litri
Engines
Caterpillar C18 ACERT IMO tier III
Giorgio Cassetta
Yacht Design
Luca Catino
Rendering