CAT Impianti supports businesses and public entities in the design, installation, and management of systems.
The project redefines its identity: positioning, language, and communication tools.
The project for CAT Impianti involved a complete brand repositioning, starting from the core values of Competence, Environment, and Technology. The work included renewing the visual identity, defining a consistent tone of voice, and developing a content strategy designed to communicate the company clearly and effectively. All of this translated into two tangible tools: the new Company Profile and the company's new website.
Services
Brand identity
Company profile
UX UI design
Development
Client
Place
Year
Facilitation
Shared value with the team:
together, we focus on the values and direction to build CAT Impianti's positioning.
2ª Fase - Reporting and comparative analysis
Communication cores
About
Solutions
Reference
Identity
Three forces working together:
the tagline expresses CAT's identity, not just its industry. Competence, Environment, and Technology become the thread connecting naming, tagline, and visual identity, presenting a solid, reliable, and future-oriented company.
Tagline and tone of voice
The tagline "CAT. Competence, Environment, Technology" synthesizes the company's identity in three words, drawing upon the values and strengths already present on the website and in corporate messaging. The tone of voice is strengthened by the CAT Path, the graphic mark that closes every key word or relevant paragraph: a visual signature that gives rhythm and direction to reading, reinforcing who CAT is and how it works with every piece of content.
Content strategy
A direct, professional, human voice:
CAT's narrative stems from brand values and unfolds into distinct storylines, capable of speaking with expertise both to industry professionals and to those who choose CAT as a partner.
CAT's voice combines expertise and vision: it speaks with the method and clarity of those who know their craft, but also looks toward innovation and transformation. The tone is direct and approachable rather than formal, passionate rather than detached, technical yet always accessible. A voice that speaks with competence, not arrogance, and builds trust without the need for slogans.
Shooting
Company profile and website
An identity expressed through its people:
competence, environment, and technology take shape in every project, reflecting who CAT is and how it works.
CAT's narrative revolves around three core pillars: the technical expertise of those who design and build the systems, the completed projects for its clients, and the values—such as sustainability, professionalism, and reliability—that guide every decision. A single voice that seamlessly connects the technical side of the work with the company's identity and vision.
The website tells the story of CAT Impianti,
its projects, and the values that drive them, strengthening the bond of trust with clients.
