Qui ValdiFiastrais a regeneration project for the villages of the Val di Fiastra.
Regenerating a territory means breathing new life, new spaces, new identities, and new energy into cities and the communities that inhabit them; it means rethinking and improving services and social dynamics. This can only happen through a shared journey that creates common value.
Services
Market analysis
Brand strategy
Brand identity
UX UI design
Development Wayfinding
Brand strategy
Brand identity
UX UI design
Development Wayfinding
Client
Inabita
Place
Ripe S. Ginesio
Colmurano
Loro Piceno
Colmurano
Loro Piceno
Year
2023 - on going
Facilitation
Value is born from dialogue:
from an open space where diverse voices recognize themselves as part of a single vision.
Comparative analysis
Communication cores
Relationships
It is the core of activities centered around residents, youth, and tourists. It encompasses school initiatives, active participation, and community hospitality.
Traditions
It is the core dedicated to the cultural heritage, both tangible and intangible, of the villages. It encompasses the redevelopment of four dedicated physical spaces and the creation of a museum network for enhanced accessibility.
Territory
It is the core centered on the narrative and experience of the territory. It encompasses all research and exploration activities (landscape observatory) as well as nature tourism.
Identity project
Identity is the space where people connect:
a project that expresses value through the relationship between the territory and its inhabitants.
Graphic design
The visual identity takes shape from three symbolic elements: the "Q" representing the project as a whole, the speech bubble reflecting the importance of dialogue and participation, and the map pin grounding every action in the territory.
A system designed to evolve alongside its context, while keeping a strong bond with the people who inhabit it.
Social
Identity is the space where people connect:
a project that expresses value through the relationship between the territory and its inhabitants.
With great responsibility, we place ourselves at the service of initiatives like this—projects that, at a time when individualism and polarization are on the rise, serve as catalysts for fostering a collective community perspective.
Carolina Mancini
Events & PR
Shares and equity investments
Every action is a way to make the project
identity visible and tangible.
Through community-wide initiatives, people become an active part of a journey of transformation, strengthening local bonds and helping build a collaborative network.
Museum network
The Museum Network enhances the heritage of the Val di Fiastra through an integrated, accessible system. Six museums, united by a shared vision, connect through joint itineraries, multimedia content, and a single ticket system. A sustainable, replicable model designed to turn culture into a continuous, widespread experience open to the territory.
Qui Val di Fiastra is an opportunity to reactivate communities and rediscover a collective purpose, turning places into lasting bonds.
Team
Massimo PigliapocoDirector & Co-Founder
Carolina ManciniEvents & PR
Linda RaffaeliVisual Designer
Giorgia BallanteUX/UI Specialist
Ambra RubiciniVisual Designer
Collaborations
Forme s.r.l.
