HEAL Italia,
Precision Medicine is for everyone.
HEAL Italia was created to give a voice to a profound transformation in the healthcare system: Precision Medicine. This communication project is designed to make a complex scientific field accessible, translating it into a language that is clear, authoritative, and close to people. At its core is the HEAL network of Precision Medicine Centers and their concrete impact on prevention and care.
Servizi
Spot Digital
Advertising
Campagna
Cliente
Luogo
Anno
The goal
The HEAL ITALIA national campaign aims to build public awareness around the theme of Precision Medicine.
The context
At a historical moment where Precision Medicine represents one of the most significant evolutions in contemporary healthcare, there is a clear need for communication capable of simplifying without trivializing. This project steps into this scenario to bridge the gap between advanced research and public perception, maintaining institutional consistency and narrative power.
Strategy
and Framework
Production
and Adaptation
Activation, Mobility,
and Monitoring
The backstage
The production of the commercial was carried out by a multidisciplinary team.
The protagonist Petra Valentini
The face and voice of the campaign is Petra Valentini, the central presence around whom the narrative is built. Her performance brings intensity and authenticity, helping to humanize and make accessible a story deeply rooted in science. Her figure serves as an element of visual and narrative continuity across all materials.
Award:
2023 Winner: UBU Award for Best Actress/Performer Under 35.
2023 Winner: Virginia Reiter Award (XVIII edition) for Best Actress Under 35.
2022 Winner: San Ginesio Award for the Art of Acting.
2021 Nominee: Ubu Award for Best Actress Under 35.
2017 Nominee: Best Emerging Actress for "Le Maschere del Teatro Italiano".
2017 Finalist: Virginia Reiter Award for Best Actress Under 35.
National multi-channel campaign
Just as in Precision Medicine labs, technology and humanity collaborate for the final result.
Channels
Produced with Lab81 studio in Senigallia. The production, primarily AI-driven, revolves around a human figure who brings an unrepeatable voice and expressive intensity to the communication. The spot was aired on national broadcasters such as RAI and La7, as well as social media channels, to ensure broad and transversal coverage. The choice of channels reflects the desire to reach diverse audiences, combining authority with widespread reach.
Widespread print and digital distribution
The media campaign spans a broad strategic horizon, blending advertising with press office activities.
Press office
Press office activities accompanied the HEAL ITALIA campaign through all its phases, helping to consolidate its visibility and national positioning. Media relations, press releases, and the coordination of press coverage were managed by Agnese Testadiferro, ensuring narrative consistency and a continuous presence across major news channels.
Adv
The concept of Precision Medicine is told starting from the uniqueness of the individual, moving through the personalization of care, and culminating in the value of the HEAL network as a national benchmark. A consistent visual and textual system accompanies every adaptation.
Channels
Advertising pages are distributed across national and regional media, ensuring a widespread and consistent presence throughout the country. The integration of national and local levels strengthens the message while maintaining a strong shared identity.
Digital advertising
Digital banners translate the campaign’s language into agile and immediate formats designed for online channels. The focus remains on the individual’s uniqueness and the ability of Precision Medicine to recognize it, guiding prevention and care.
HEAL ITALIA is the point where research meets people, transforming innovation into awareness and knowledge into a concrete possibility for prevention.
Team
Collaborazioni
Media & Press: Agnese Testadiferro
Spot Direction: Lab81
Talent: Petra Valentini
Sound design: skiamaskiama
