TOPICS OF COMMUNICATION
The development of the chosen topics of communication allows us to have clear directions to follow while setting up the communication actions, and creates a specific imagery directly linked to the positioning of the company. This strategy has to be shared first and adopted later, measuring all actions and evaluating the results.
Well-being intended as quality of working life is a core asset on which to build the company’s positioning. The Company’s high consideration of the working condition affects the sensitivity of the people involved. In fact, they perceive the company’s interest through the number and kind of actions it carries out in this sense, and thanks to the fact that they activated new communication channels.
Feeling of belonging
The feeling of belonging is what motivates people. We choose to dedicate ourselves to a company only if we perceive that we are part of the organization and if we share the same values. A company is a complex ecosystem that moves towards common and shared objectives in order to generate and strengthen their key points, like responsibility and mutual trust.
The idea of sharing is strongly connected to the idea of integration in its broader sense. It’s not about defending a role or a culture against another, but it’s about creating value by sharing and through contamination. Everything is conveyed by a kind of communication and a type of dialogue that create their own space to become real and to gain strength.
The information flow is represented by a path. A suggested itinerary that fosters a reasoning around personal hygiene intended not only a as a good practice, but also as a social rule to facilitate inclusion and promote well-being. The flow is represented by continuous red ribbon that has to be seen and followed. A leitmotiv indicating, at every stop, a good practice to follow to take care of hygiene and safety in the workplace.
The good practices are told in five easy steps, the same actions that articulate the timeline of a working day. When you enter the workplace, when you are at work, when you are on a break, when you use the restrooms, when you are at home. The company speaks to its employees in a simple and universal language, helping them to understand which are the necessary habits to maintain hygiene and safety.
The content developed is given to the company as a handbook that they can print in-house, and that the employees can use anytime they need: a real vademecum to be consulted whenever there is the need. The handbook, written in italian, uses a simple and didactic language paired to images and figures in order to be understood by all Fileni employees, whatever their nationalities and mother tongues.