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Folio _ 03

#magazine

FOLIO

Folio Number Three is mainly focused on the nautical sector. Inside, you will find case histories, inteviews, in-depth analysis of a selection of integrated communication systems of the sailing and luxury worlds or their sources of inspiration...

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Designing Lightness

#interviste

MARIO PEDOL

First of all, it means to pay attention, and to highlight the relationship between the inside and outside. The extraordinary, unique characteristic of life onboard of a yacht is the possibility to dive in the surrounding nature...

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How a book can be become a marketing tool

#note

BRAND IDENTITY

If we had to define the corporate literature, we could affirm that all published materials designed to support the communication strategy and meet the company’s objectives are, in fact, corporate literature. To be more specific, it involves the processes of designing, creating and publishing literature works, which are often reduced to the typical literature tool: a book...

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The Explore Made Flexible

#interviste

VASCO BUONPENSIERE

When we started, the market had just collapsed, and we understood that we needed to find a and existing demand to match with an answer...

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Giving La Mole Back to Ancona's Citizens

#interviste

PAOLO MARASCA

What we were certain we had, was an extraordinary place. We asked what desire was truly inhabiting it, and we sat down to listen without having the conceit of knowing what was best for it...

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Hi everybody, we are TDG and it's been 3 months …

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TRAINING

A long time ago, we were skeptical; we thought workshops only stole precious hours from work activities. Later on, however, we opened up to this change, and we started investing in our team's training. We realized that an apparently trivial concept like continuous training activities is not at all trivial: it is, in fact, utterly important. It is important to create confrontation and growth occasions, both at a personal and team level. This workshop was about the lean method and its possible applications in our job, and since it was very useful for us, we would like to share it with you..

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Smart Enviroment, Smart Yachting

#interviste

SARA STIMILLI

We are living in the digital era, where emotions and technology are necessarily connected. It is sufficient to think about how Facebook, Instagram and other social media are used, to understand that they are designed to answer our need for connections...

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9 tips for better storytelling

#note

STORYTELLING

Storytelling is the art of telling stories applied to a persuasive communication strategy. If you want to master this technique, you must train and enhance your narrative capabilities. There are many ways to tell a story: today we decided to share 9 tips for a better storytelling, especially on video or in front of an audience...

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Four Steps to Small Business Success

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SMALL BUSINESS

Whether your goals for going independent are financial-, lifestyle-, or interest-based, choosing to go independent means just that—you have the choice to build a business that allows you to live your life the way you want to live it. Today, more people than ever are pursuing an independent career and year after year more of these one-person businesses are breaking $1 million in annual revenue...

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Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

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COSTUMERS SERVICES

It won't take even five minutes to do this. You're probably losing at least a good chunk of your sales because of this. And it's right under your nose...

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6 Tips for Building and Maintaining Client Relationships

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CLIENT RELATIONSHIPS

It’s common for small business owners and independent professionals to focus their resources on gaining new business. However, new projects don’t always mean new clients. Building strong relationships with existing clients can set you up for repeat business. ..

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6 Steps to the Perfect Pitch

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COMMUNICATION

Shortly after my college graduation, a few friends and I started a new media company. Within a few weeks we fleshed out the concept, wrote a business plan and set out to seek financing. With a little hustle, I managed to get us a meeting with a well-known investment firm to discuss the opportunity. ..

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4 Simple, Effective Head Shot Photography Tips

#note

HEADSHOT

Today, head shots are a critical piece of many entrepreneurs' media kit, venture-capital presentation and social-media presence. A dynamic head shot for some professionals can often be the difference between acquiring a job or not...

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Why I stopped working as a freelance lawyer

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THE ORANGE COUCH _ TALKS

Today Sara Piccioni will tell us why she stopped working as a freelance lawyer to start working at Tonidigrigio, and she reminds us why professionals like her are essential for businesses in our industry...

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10 Tips for a successful visual communication design

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VISUAL COMMUNICATION

Even the best design practices can’t afford to ignore an efficient visive communication, which will push the client to choose the advertised products or services. That’s why you should make sure your design is comprehensible for your clients. ..

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References

#video

THE ORANGE COUCH _ TALKS

Today, Massimo will talk about “references” in their purest sense, that of the word of mouth, one of the most important way to make your business grow...

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5 myths to dispel about the web

#video

THE ORANGE COUCH _ TALKS

Luca, one of our web specialists, dispels for us five myths about the web. Or maybe not...

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13 Weird Ways to Work Through Creative Blocks

#note

CREATIVITY

Creativity is a funny business. And it requires funny solutions when you’re experiencing problems. We all need a renewed vigor or passion for the work that we do from time to time...

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Lady NotteNera

#video

THE ORANGE COUCH _ TALKS

Lady NotteNera, as some magazines called her. Art Director & Project Manager, she conceived a number of projects around creativity, art and the territory. We are proud to introduce Sabrina and we hope she will inspire you. She tells us how NotteNera was born and what it represents: a cultural project that renews itself year after year, and a well-known festival...

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Which criticism should you listen to?

#note

CONSTRUCTIVE CRITICISM

We’ve all been in that particular relationship, where you made a well meaning comment about whatever it was, only to see your loved one turn on their heel and walk away, taking mortal, if only temporary offence...

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Partnership and synergies between the public and private sectors

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THE ORANGE COUCH _ TALKS

Romina Gattaceca talks about the importance of partnerships between public and private sectors, particularly in the cultural sector. She takes as example the partnership among Tonidigrigio, Pepelab, the Municipality of Ancona, Informacittà, La Mole Ancona, Caparol and the artist Mimmo Paladino for the installation of a work of art inside La Mole Vanvitelliana in Ancona...

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Monaco Yacht Show 2017

#video

THE ORANGE COUCH _ TALKS

Monaco Yacht Show 2017, get ready for us! Massimo Pigliapoco: Videoworks s.p.a., Cantiere delle Marche Explorer Yachts and the nautical shows...

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Social Media for business

#video

THE ORANGE COUCH _ TALKS

Chiara has been part of our team for some months now, since she came back to Italy after 10 years in New York. Today, she talks about social media for business. If you think you can manage your social media profiles when you have time, meaning never and without enthusiasm, think again...

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Reality vs Perception

#video

THE ORANGE COUCH _ TALKS

Massimo Pigliapoco talks about reality vs perception in marketing and in the global markets, taking as examples Honda and Volkswagen...

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This one goes to our friend and partner Sabrina Maggiori

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THE ORANGE COUCH _ TALKS

Today we want to praise our friend and partner Sabrina Maggiori. We will talk about interstices, what are they and what they have to do with the graphic design research. Enjoy...

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Apple vs Samsung Mobile

#video

THE ORANGE COUCH _ TALKS

Massimo Pigliapoco goes deeper into the dilemma “is it better to be the first or the best?” using the Apple vs Samsung Mobile example. He will talkabout marketing and resources used to change the user’s mind...

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To design and develop a domotics app

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THE ORANGE COUCH _ TALKS

Luca talks about apps, design of user interfaces and the importance of knowing all possible developments before starting a multimedia project. Here is an app realized to control domotic systems...

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Illustration and infographics

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THE ORANGE COUCH _ TALKS

We talk about illustrations and infographics, about the method behind the design of the new GMB Finance’s website, and about the importance of having a quick, clear and comprehensible communicative language...

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What is better, to arrive first or to be the best?

#video

THE ORANGE COUCH _ TALKS

When it comes to communication, do you think it is better to arrive first or to be better than others?..

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Company websites are business tools

#video

THE ORANGE COUCH _ TALKS

Alessandro Piccioni, Tonidigrigio co-founder, talks about how to use your website as a business tool. He will list what elements to keep in mind, and will explain what goals we set while designing websites for our clients. If you have questions, please comment or send us a direct message...

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AWDA Aiap Women Design Award

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THE ORANGE COUCH _ TALKS

Chris Rocchegiani, partner of Tonidigrigio, talks about the lack of women in the design industry, the AWDA Aiap Women Design Award, and the new collaboration with the New York studio Sagmeister & Walsh...

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