Atelier 99 is a linen textile atelier,
founded in Istanbul in 1998, where craftsmanship, design and material have coexisted for twenty five years.
Atelier 99 was founded in Istanbul 25 years ago. The 99 is not a symbol: it is the actual address of the workshop, where for twenty five years a team of craftswomen has been producing linen textiles for homes, hospitality and the luxury yacht industry. A heritage of history, material and craftsmanship. The project starts from these roots to bring them to the forefront and build a coherent system around them: a new monogram, the Crafted Linens payoff and a complete visual identity.
Services
Market analysis
Brand strategy
Naming & Payoff
Brand identity
Packaging design
Brand strategy
Naming & Payoff
Brand identity
Packaging design
Client
Atelier 99
Place
Istanbul, Turchia
Year
2025 - on going
An identity born from the thread:
Atelier 99’s textile expertise translated into a coherent and recognisable visual system.
Communication cores
Product
The product is the tangible expression of Atelier 99’s craftsmanship. Materials, finishes and details work together to define both aesthetic quality and functional performance. Each piece is conceived in relation to its context of use, whether home, hospitality or yacht, where refinement, durability and adaptability matter equally.
Expertise
It is built on continuity, in house production and craftsmanship developed over time. It is demonstrated through consistency, precision and the ability to confidently deliver bespoke solutions. This is what allows the brand to operate reliably across different projects, scales and sectors.
Method
Luxury hospitality and home textiles address different contexts while sharing common values. This core focuses on how Atelier 99 maintains consistency across uses and scales, translating craftsmanship into solutions that naturally adapt to space and function.
Identity project
Building an identity that makes craftsmanship visible.
From the interweaving of threads emerges a modular and open visual system, capable of bringing together the rigour of the method and the warmth of the material.
The logo
The visual identity takes shape from three elements: the monogram, where the A and T intertwine like linen fibres; the nine, a silent structure of completion and mastery; and the Crafted Linens payoff, which anchors the brand in the act of making. An open system, designed to adapt to every context without losing coherence.
Separation as a system
By separating the initial from the numbers, the elements become independent forms, free to move and respond to different contexts. The separation is intentional: meaning emerges from space, proportion and position.
Negative space becomes active, creating clarity, rhythm and balance. A visual language that remains consistent in its principles while continuously evolving through use.
Nautical
Atelier 99 produces for the luxury yacht industry, where the YAZ Collection comes to life.
Its blue takes shape from the sea of Istanbul.
Together we discovered a new way of seeing the brand. We started from what was already there, and worked on the brand core valeus.
Giulia Catani
Account manager
Atelier 99 is an opportunity to give form to a craft heritage and make it recognisable, transforming the weave into a system.
Team
Massimo PigliapocoDirector & Co-Founder
Giulia CataniAccount Manager
Jessica DiscepoliVisual Designer
Jacopo BartolucciVisual Designer
