APIRO (MC), SINCE 2006
In collaboration with Maurizio Paradisi
Panatta is a dynamic business born in 1982, which offers a wide and complete range of sport equipment dedicated to all sectors, ages and training types. Its strongholds are: the Made in Italy philosophy, design, experience, technology and the highest possible quality. The support for strategic and communication activities has always allowed to share projects, ideals, and passion for success. The chosen instruments strongly and consistently conveys the company’s identity, following a clear communication style used for all applications, from the company monograph to the website.
TOPICS OF COMMUNICATION
These three topics have been chosen to meet the needs of Panatta’s potential target . Particularly with regards to the capability of generating “visibility in the sector” and “direct association” leading to the “personal discovery” of “Panatta Sport” products.
Freeweight is designed to develop strength, power and speed: internationally known athletes chose Panatta for their daily training. Freeweight High Performance represents the best articular biomechanics to train safely and comfortably. Its communication understood the activities linked to the design and realization of the catalogue, all informative materials and advertising. The idea was to create synergy to give shape and functionality to pure emotion. Valentina Vezzali, Roberto Cammarelle, Enrico Fabris and the Aquila Rugby 1936 team have been chosen as testimonials.
Come testimonial della linea isotonica Panatta Free weight sono stati coinvolti atleti olimpici e di fama internazionale, come Valentina Vezzali, Roberto Cammarelle, Enrico Fabris e gli atleti del Acquila Rugby 1936.
CARDIO FITNESS LINE
Panatta Pininfarina is the cardio fitness line born from the collaboration between Panatta and Pininfarina. The communication project concerned the design of catalogues, depliants, advertising pages, packagings, an exhibition booth, the equipment of the machines and the development of multimedia activities. In association with Panatta’s technical staff and Pininfarina’s designers, we designed the user interface of the machines’ control system, intended to gratify the interaction experience between users and machines, respecting the formal lines of the product and of the communication.