ANCONA - DAL 2015
Videoworks has been operating in the luxury sector for twenty-five years. Today, the company is well positioned, boasting a solid identity and interactions with the foremost dealers in the nautical, business and architectural sectors. Building a modular typography, centered on the logo, was necessary to provide the company with a personal, unmistakable language, based on its unique alphabet.
This language can adapt to the sector of interest, and is meant for an international communication - overcoming language barriers and cultural differences, just like the company does in creating advanced technological infrastructures for its clients.
The communication must be suited to Videoworks’ offer of high-end technology applied to luxury. Thus, both the technological infrastructure of the website and the materials used in printed communication supports are tailored to give the audience an immediate understanding of the company’s positioning.
CONCEPT MYS 2018
At Montecarlo’s MYS 2018, Videoworks’ unveiled their Mood Meter: a software developed for the purpose of monitoring and collecting emotional responses from users, in order to create a bespoke smart environment. We developed a dedicated marketing communication, encompassing every tool - from the expo stand, to the software UI, to the purpose-made printed material.
The communication campaign was built around the concept of a smart yachting environment, that can adapt to the users’ mood and emotions. Emotional responses are visually rendered through colors and circular graphical elements, which allow for an intuitive reading of the users’ feelings and emotions.
CONCEPT MYS 2019
Circular shapes were also the basis for 2019’s MYS communication campaign: this time, Videoworks attended the Montecarlo show with an array of multimedia solutions to provide the best on-board experience. Thanks to cutting-edge, customizable audio/video systems, users can opt for a relaxing ambiance, or liven things up with a party atmosphere. We developed a communication that revolves around the concept of technologically advanced yachting, employing the latest breakthroughs in domotics to provide intelligent and creative solutions.
The word setting is used to convey a two-fold meaning: that of ambiance, environment, as well as that of device setup. Graphical elements are inspired by the concepts of fun and relaxation, recalling the customized on-board environment provided by Videoworks’ systems.
The layout consists of a visual pair-up, where a picture evocative of the field of application - yachting / business / architecture - merges with one of the technological solutions which Videoworks offers to users, just as the tech adapts to the client’s needs. This idea is reinforced by the continuity of lines that join the pictures together. This concept was the basis for a series of ads, each promoting one of Videoworks’ products or integrated solutions, where the image is paired with a claim that highlights the user experience.
All videos are ultra HD-4k, while information is shared through interactive .pdf files optimized for mobile use. Additionally, all communication tools are conceived as working instruments for employees and partners, in line with the company attitude of investing on people.
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