SOCIAL MEDIA GUIDELINES
VITEC IMAGING SOLUTIONS
BASSANO DEL GRAPPA- 2018
Those who appreciate the details that normally go unnoticed, are those who capture the perfection of nature’s little miracles. With this same sensibility, Gitzo designs extremely versatile tripods and photo equipment. Gitzo products are studied to accompany the entire life of photography lovers, just like only good friends do. Gitzo wants to light up creative minds, allowing the growth of individual abilities.
Gitzo’s communication style mostly uses black and white. At the same time, however, solid colors are used for the product-related communication. Every product is associated to a single chromatism.
The graphic element that characterizes the Gitzo communication style is the format “line+claim Framed on Gitzo”, which accompanies both photos and product visuals. This element is always placed in relation to the image, either channeling the attention on a specific element, either overlapping with the product. A text block containing the product’s name or the photo’s exposure details is placed under the claim. This text block is aligned to the right, and must measure one third of the average dimension of the claim.
POSTS ABOUT TECHNICAL FEATURES OF THE PRODUCTS
This kind of posts aims at illustrating technical and structural characteristics of the Gitzo products, on which to channel the user’s attention. They may be considered as sub-types of the abovementioned posts, however, they can contain additional texts in the secondary typography to support a more direct and promotion-oriented kind of communication. The format “line + claim” is placed on the foreground, at the center of the image, to focus the attention on the details of the products that are intended to be highlighted.
LINE BY LINE
It is recommended to use a grid style that will allow a thematic organization of the images. In this way it is possible to alternate, for instance, panoramas, products, details and backstage shots.
We recommend to use the same rules also for Instagram product-related posts. Stories are a peculiar kind of Instagram content that can be applied to more than one context. After a brief testing period, we suggest to act as follows:
Stories to present a product
The story’s background is one of the solid colors used by Gitzo ADV, while the entire product is displayed. The format is conceptually borrowed by the “Framed on Gitzo” one, but here it is thinner, placed as in the scheme.
Story to present technical details of the product
The story uses photos of the product’s details, with the characteristic format “line + claim” above it. It is possible to use this format also with backstage images.
Emotional story about products
The story is mostly constituted by Ambassadors’ photos. In opening or in closing, the product is displayed following the guidelines for stories with technical content.
Stories with emotional photos The story only uses photos of the Ambassadors. Content does not refer directly to a product, but is intended to inspire the users.
Both on Facebook and Instagram, it is possible to use animated GIF or MP4. These animations are always linked to a product, but with different goals:
Technical animations are focused on a specific product and aim at detailing their technical characteristics through photographic details and captions.
Emotional animations tell about a product through emotional photos of the Ambassadors.
The mixed animations are an hybrid solution between the two previous solutions.