PHOTOKINA 2018 - KÖLN
Four brands looking at the same goal, characterized by the continuous research of the details. Vitec Group shows up at its rendez-vous with the most important trade fair for the photographic and imaging industries stronger than ever, revealing to the public new products and initiatives by all four brands: Manfrotto, Lowepro, Gitzo and Joby. The same, stratified strategy, working in synergy with communities of photographers and video makers, ambassadors of the brands’ values.
The booth is a modular space with strong visual elements framing the products. The audience is guided through the explorations of the lines using a language which communicates coherently the brand identity and the technical elements of the products. The imaginary associated with the Vitec world is highlighted also on the LED screens using photos and videos, where the products and their placements challenge each others to gain the protagonist’s role.