CANTIERE DELLE MARCHE
ANCONA - FROM 2011
The communication strategy should be able to transfer the values of Cantiere delle Marche even before introducing their products. The clients who chose “Cantiere delle Marche” are attracted by contents more than by images or logos; people who love sailing and the sea, who wants to deeply know the products their are going to buy, looking for a complete and satisfying experience. That is why we are going to study the sailing world and its lifestyle. The potential shipowner, even before choosing the product, must share CdM’s philosophy, understanding that by choosing it, he is buying a ticket to that world that fascinates him so much. All this translates into an explorer boat only after having experienced its history, the hands and hearts of men born and bred in a continuous dialogue with those same values.