CDM - Monograph

CDM MONOGRAPH

MONOGRAFIA
CANTIERE DELLE MARCHE
ANCONA (AN)
2021

In collaboration with
Barbara Ermeti

This book marks an important milestone for Cantiere delle Marche. In celebration of the company’s tenth anniversary, a book was created to serve as a record of its evolution, as an insight into the shipyard’s dynamic activity. The purpose of this book is to provide an account of the eager involvement of the shipyard’s clients, of the creativity of the designers who worked on many projects, of the zeal of the company’s staff and suppliers.

This book contains a mixture of data and first-hand accounts, a collection of stories centered around boats and people, arranged in ten chapters (ten, like the years since the company’s establishment) that lay out the shipyard’s vision and its approach to building Explorer Yachts.

DECALOGUE

The monograph is structured in ten chapters, dealing with a series of themes that help define the outline of Cantiere delle Marche’s identity as a company. Each chapter presents a specific type of contents, all thematically linked and connected to one of the company’s core values.

WE ARE BORN
TO EXPLORE

WE BELIVE
IN PEOPLE

WE LOVE
OUR WORK

WE ARE
BRAVE

WE BELIVE
IN EVOLUTION

WE ADVANCE
DESIGN

WE LISTEN
TO PEOPLE

WE THINK OUT
OF THE BOX

WE TRAVEL
THE WORLD

WE CELEBRATE OUR
ACHIEVEMENTS

EDITORIAL STRATEGY

Documents from the company’s archive, statements, notes, drawings and photographs are employed to create a coherent narrative through text and images. These fragments are placed in a chronological, meaningful sequence that tells Cantiere delle Marche’s story.

1. WE ARE BORN TO EXPLORE

Words from the company’s managers

2. WE BELIEVE IN PEOPLE

Interviews with CdM’s staff

3. WE LOVE OUR WORK

First-hand accounts by CdM’s workers

4. WE ARE BRAVE

An introduction to the shipyard

5. WE BELIEVE IN EVOLUTION

A timeline of CdM’s yachts

6. WE ADVANCE DESIGN

Future projects

7. WE LISTEN TO PEOPLE

Stories and interviews with naval designers and architects

8. WE THINK OUT OF THE BOX

Cultural events and other initiatives sponsored by the shipyard

9. WE TRAVEL THE WORLD

A story out of M/Y Acala’s log

10. WE CELEBRATE OUR ACHIEVEMENTS

Awards, prizes and miscellaneous items

“It’s been ten years! Wow, it feels like only yesterday, nothing has changed: our enthusiasm, empathy, serenity are still the same; this is why I love so much my job and my shipyard!”